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Feb 24, 20222 min read
CREATING A HUMAN CONNECTION WITHIN ANY COMMERCIAL MESSAGE REQUIRES DEFINING CONSUMER SEGMENT
Brands must communicate in very local and precise terms, targeting specific consumers based on their circumstances and what is most...
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Jan 16, 20222 min read
THE SORCERER’S APPRENTICE: MAKE SURE YOUR MARKETING AUTOMATION DOESN’T GET OUT OF CONTROL
A marketing professional was excited to implement Marketing Automation for their company. After looking at the different vendors, they...
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