IF REASON IS THE SLAVE OF THE PASSIONS, SHOULD MARKETING ALSO APPEAL TO LOGIC AND PRACTICALITY?
The logical argument for a consumer's decision is their conscience speaking, and the emotional need is the silent influencer
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Feb 27, 20233 min read
DOES AI SPELL TROUBLE FOR THE HOUSE OF GOOGLE? JUST GOOGLE IT AND FIND OUT...
'It’s very clear that Google was once on a path where it could have potentially dominated the kinds of conversations we're having now...
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Jul 21, 20225 min read
BRAND MARKETING: 4 STEPS TO CREATING A SUCCESSFUL MARKETING COMMUNICATIONS STRATEGY
Marketing communications is a process that aligns your brand’s marketing efforts so they are consistent and driven by one coherent...
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Jul 19, 20222 min read
PHILOSOPHY AND MARKETING: WHAT ARISTOTLE'S RHETORIC SAYS ABOUT MARKETING STRATEGY TODAY
Aristotle’s Rhetoric is as applicable today as it was over 2,000 years ago. In 350 BC, Aristotle wrote about the art of persuasion. He...
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Jun 27, 20221 min read
1984: FUJIFILM BECOMES THE WORDS MOST DEVELOPED FILM AND BEATS EASTMAN KODAK IN THEIR OWN BACKYARD
Let's look back at the 1980's and one of the most successful campaigns of that decade... The 1984 Los Angeles Olympic Sponsorship and the...
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May 23, 20221 min read
VIDEO MARKETING: 87% OF BUSINESSES ACROSS DIFFERENT INDUSTRIES NOW USE VIDEO AS A MARKETING TOOL*
A video ad can help communicate messages clearly and simply and can be used on both an organisation's website and across social media...
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Feb 24, 20222 min read
CREATING A HUMAN CONNECTION WITHIN ANY COMMERCIAL MESSAGE REQUIRES DEFINING CONSUMER SEGMENT
Brands must communicate in very local and precise terms, targeting specific consumers based on their circumstances and what is most...
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Jan 26, 20222 min read
HOW TO SEGMENT YOUR DATABASE: AN EFFICIENT WAY TO INCREASE YOUR ENGAGEMENT AND REVENUE.
We all collect a lot of data from our customers and prospects, but how do you use that information to tailor your marketing campaigns for...
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Jan 16, 20222 min read
WHAT SHOULD YOU LOOK FOR IN A DIGITAL MARKETING COMMUNICATIONS AGENCY?
Marketing is the lifeblood of your business. We take the time to get to know your business and what makes it unique, so we can tailor our...
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