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Mar 5, 20232 min read
GOOGLE ANALYTICS. THE KING IS DEAD, LONG LIVE THE KING!
Google Analytics (GA) is a web analytics service offered by Google that helps website owners track and analyse user behaviour on their...
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Jul 19, 20222 min read
PHILOSOPHY AND MARKETING: WHAT ARISTOTLE'S RHETORIC SAYS ABOUT MARKETING STRATEGY TODAY
Aristotle’s Rhetoric is as applicable today as it was over 2,000 years ago. In 350 BC, Aristotle wrote about the art of persuasion. He...
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Jun 2, 20222 min read
SMALL TO MEDIUM ENTERPRISE: WILL THIS BE THE YEAR OF MARKETING AUTOMATION?
Often one of the keys to profitability is finding ways of achieving more but using less resources, and marketing automation has the...
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Nov 19, 20211 min read
VIDEO MARKETING - LIVING OUR BEST LIVES
We put this 90-second ad together for Dr Steven Segal, using stock drone footage. ​ Video marketing campaigns are cost-effective and are...
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